SEO Audit Checklist 123

Google Checklist

Is Google Analytics Installed?

However, you can check if Google Analytics is installed on your website by following these steps:

Open the website in a web browser.
Right-click anywhere on the page and select "View page source" or "View source."
Search for "Google Analytics" in the source code.
Look for the Google Analytics tracking code, which should start with "ga(" and end with ");".

If you find the Google Analytics tracking code in the source code of your website, then it is installed on your website. If not, then you may need to install it or check with the website developer to see if they have installed it properly.

GA duplication check

However, you can check if Google Analytics is installed on your website by following these steps:

Open the website in a web browser.
Right-click anywhere on the page and select "View page source" or "View source."
Search for "Google Analytics" in the source code.
Look for the Google Analytics tracking code, which should start with "ga(" and end with ");".

Is Search Console setup?

However, you can check if Google Analytics is installed on your website by following these steps:

Open the website in a web browser.
Right-click anywhere on the page and select "View page source" or "View source."
Search for "Google Analytics" in the source code.
Look for the Google Analytics tracking code, which should start with "ga(" and end with ");".

Are there any Search Console errors?

However, you can check if Google Analytics is installed on your website by following these steps:

Open the website in a web browser.
Right-click anywhere on the page and select "View page source" or "View source."
Search for "Google Analytics" in the source code.
Look for the Google Analytics tracking code, which should start with "ga(" and end with ");".

Google cache analysis

However, you can check if Google Analytics is installed on your website by following these steps:

Open the website in a web browser.
Right-click anywhere on the page and select "View page source" or "View source."
Search for "Google Analytics" in the source code.
Look for the Google Analytics tracking code, which should start with "ga(" and end with ");".

Is there a sitemap.xml file?

Is there a discrepancy between indexed pages in Google and Sitemap?

Are any invalid pages in the sitemap?

Are there any negative search results for the brand?

Are there any negative Google Autosuggest?

Is there a Google News sitemap.xml file?

Any manual actions?

Are there any crawl errors?

Absolute URL (Absolute link, Absolute path)
Algorithm update (Google algorithm update)
Algorithmic penalty
Alt tag (Alt attribute)
Anchor text
Authority site
Backlink (Inbound link, Incoming link, Citation, External link)
Baidu
Bait and switch (Code swapping)
Banner blindness
Bing
Black hat SEO
Blog commenting
Bounce rate
Branded keywords (Brand keyword, Brand term)
Brand mention link building
Breadcrumb navigation (Breadcrumb trail)
Broad match keyword
Broken link (Dead link)
Call to action (CTA)
Canonical URL (Canonical tag)
Cascading Style Sheets (CSS)
Churn and burn SEO (Rank n’ bank)
Click through rate (CTR)
Clickbait
Competitor analysis
Content
Content Management System (CMS)
Content marketing
Content spinning (Article spinning)
Content syndication (Article syndication, Syndicated content)
Conversion
Conversion rate
Conversion rate optimization (CRO)
Copied content
Cornerstone content
Cost per acquisition (CPA, Cost per action, Pay per acquisition, Pay per action)
Cost per click (CPC, Pay Per Click, PPC)
Cost per thousand impressions (CPM, Cost per mille)
Crawl (Crawling)
Crawlability
Crawler (Bot, Spider, Web crawler, Googlebot)
Crawl budget
Crawl depth
Crawl demand
Crawl rate (Crawl rate limit)
Cross-linking
Curated content
Data
Dead-end page
De-indexing
Deep linking
Direct traffic
Disavow links
Dofollow link
Domain
Domain name
Domain Authority (DA)
Doorway page (Gateway page, Entry page, Jump page, Bridge page, Portal page)
DuckDuckGo
Duplicate content
Dwell time (Time Spent on Page)
Dynamic URL (Dynamic link)
Expertise-Authority-Trust (E-A-T)
Editorial link (Natural links, Organic links)
Ego-Bait
Email outreach ( Link outreach, Blogger outreach)
Exact match anchor text
Exact match keyword
Expert document
Featured snippet (Rich answer, Direct answer)
Freshness (Freshness factor)
Geotargeting
Google (Google Search, Google Web search)
Google+
Google Ads
Google Alerts
Google Analytics
Google Autocomplete
Google bomb (Googlewashing, Search engine bomb)
Google bowling
Google Fred (Google’s Fred update)
Google Hummingbird (Google’s Hummingbird update)
Google Keyword Planner
Google Maps
Google Mobile-Friendly Test
Google’s Mobile Friendly update (Google’s Mobile update, Mobilegeddon)
Google My Business
Google PageSpeed Insights
Google Panda (Google’s Panda update)
Google penalty
Google Penguin (Google’s Penguin update)
Google Pigeon (Google’s Pigeon update)
Google Pirate (Google’s Pirate update)
Google Possum (Google’s Possum update)
Google RankBrain (Google’s RankBrain update)
Google Search Console (previously Google Webmaster Tools)
Google Trends
Google Webmaster Guidelines
Google’s related searches
Grey hat SEO
Guest posting (Guest blogging)
Guestographic
Hit
Homepage
Hreflang attribute
HTML heading (Heading element, H1-H6 tag)
HTML sitemap
HTML source code
Hub
Hyperlink (Link)
Hypertext Transfer Protocol (HTTP)
Image filename
Image title
Image SEO
Image sitemap
Impression
Index
Indexability
Indexing
Infographic (Informational graphic)
Internal link
International SEO
Interstitials
Key performance indicator (KPI)
Keyword
Keyword (not provided)
Keyword analysis
Keyword cannibalization
Keyword categorization
Keyword competition (Keyword difficulty, Keyword SEO difficulty)
Keyword density
Keyword frequency (Term frequency)
Keyword funnel
Keyword prominence
Keyword proximity
Keyword rank
Keyword research (Keyword optimization)
Keyword stemming
Keyword stuffing (Keyword spam)
Knowledge graph
Landing page
Latent semantic indexing keyword (LSI keyword)
Lead magnet (Gated content)
Linkbait
Link building (Link acquisition, Linkbuilding)
Link burst
Link condom
Link diversity
Link equity (Link authority, Backlink authority, Link juice, Link value)
Link farm (FFA, free for all)
Link hoarding
Link popularity
Link profile (Backlink profile)
Link reclamation
Link relevancy (Relevant link)
Link rot
Link spam (Blog spam, Comment spam)
Link velocity
Local citation
Local SEO
Local search
Long-tail keyword
Lost link
Manual action (Google manual action penalty)
Metadata
Meta description tag
Meta keywords
Meta refresh (Meta refresh tag, Meta redirect)
Metric
Mirror site
Mobile-friendly website
Mobile-first indexing
Mobile optimization
Morningscore (Morningscore metric)
Negative SEO (Negative SEO attack)
Nofollow link
Noopener and Noreferrer
Off-page SEO
On-page SEO (Onsite SEO)
Opt-in
Opt-out
Organic rank
Organic traffic
Organic search results (Natural search results)
Orphan page
Outbound link (Outgoing link, External link)
Outreach marketing
Over-optimization
Page Authority (PA)
Page cloaking (Website cloaking, IP cloaking)
Page speed (Page load speed, Page load time, Page response time)
PageRank (PR)
Pageview (Page impression)
Paid traffic
Page title (Title tag)
Paid links (Link buying)
Paid search engine result
Poison words (Forbidden words, Filter words)
Precision
Primary keyword (Main keyword, Head keyword)
Pull channel
Pull marketing
Push channel
Push marketing
Query Deserves Diversity (QDD)
Query Deserves Freshness (QDF)
Reciprocal linking
Referral traffic
Reinclusion (Reconsideration request, Google re-inclusion)
Relative URL (Relative link, Relative path)
Reputation management (Rep management, Online reputation management, ORM)
Return on investment (ROI)
Rich snippet
Robots meta tag
Robots.txt (Robots exclusion standard)
Scraping (Web scraping, Content scraping, Scraped content)
Search engine (SE)
Search engine algorithm (Google algorithm)
Search engine marketing (SEM, Search Marketing, Search engine advertising)
Search engine optimization (SEO)
Search engine rank
Search engine result page (SERP)
Search engine spam (Search engine poisoning, Spamdexing, Search spam, Webspam )
Search query (Query, Search term)
Search result snippet
Search visibility
Search volume
Secondary keywords
Secure Hypertext Transfer Protocol (HTTPs)
Seed keywords
SEOnaut
SEO site audit (Site audit, SEO audit)
SEO service (SEO service provider, SEO agency)
SEO silo (Content silo, Silo web structure)
SEO URL
SERP feature
SERP shaker
Sitelinks (Google site links)
Site-wide link
Skyscraping (Skyscraper technique, Skyscraper SEO)
Social media marketing (SMM)
Social signal
Social syndication
Splash page
Static URL (Static link)
Status code (Redirect, HTTP status code, HTTP response status code, Browser error code)
Status code 301 (301 redirect)
Status code 302 (302 redirect)
Status code 404
Status code 410
Status code 500
Status code 503
Stop words
Structured data (Schema)
Submission
Technical SEO
Term frequency x Inverse document frequency (TF*IDF)
The fold
Thin content
Top heavy (Top heavy algorithm)
Traffic
Traffic potential
Uniform Resource Locator (URL, Web address)
Universal search (Blended search, Enhanced search)
Unique visit
Unnatural link
URL parameter (Link parameter)
User engagement
User experience (UX)
User-friendly
User-generated content
User interface (UI) Vertical search engine
Video optimization
Viral content
Visit (Session)
Webpage
Website (Site)
Website quality
Website structure (Site structure, Website architecture)
White hat SEO
XML sitemap
Yahoo
Yandex
YMYL pages
Yoast SEO
YouTube

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