SEO Terminology List

Absolute URL (Absolute link, Absolute path) Algorithm update (Google algorithm update) Algorithmic penalty Alt tag (Alt attribute) Anchor text Authority site Backlink (Inbound link, Incoming link, Citation, External link) Baidu Bait and switch (Code swapping) Banner blindness Bing Black hat SEO Blog commenting Bounce rate Branded keywords (Brand keyword, Brand term) Brand mention link building Breadcrumb navigation (Breadcrumb trail) Broad match keyword Broken link (Dead link) Call to action (CTA) Canonical URL (Canonical tag) Cascading Style Sheets (CSS) Churn and burn SEO (Rank n’ bank) Click through rate (CTR) Clickbait Competitor analysis Content Content Management System (CMS) Content marketing Content spinning (Article spinning) Content syndication (Article syndication, Syndicated content) Conversion Conversion rate Conversion rate optimization (CRO) Copied content Cornerstone content Cost per acquisition (CPA, Cost per action, Pay per acquisition, Pay per action) Cost per click (CPC, Pay Per Click, PPC) Cost per thousand impressions (CPM, Cost per mille) Crawl (Crawling) Crawlability Crawler (Bot, Spider, Web crawler, Googlebot) Crawl budget Crawl depth Crawl demand Crawl rate (Crawl rate limit) Cross-linking Curated content Data Dead-end page De-indexing Deep linking Direct traffic Disavow links Dofollow link Domain Domain name Domain Authority (DA) Doorway page (Gateway page, Entry page, Jump page, Bridge page, Portal page) DuckDuckGo Duplicate content Dwell time (Time Spent on Page) Dynamic URL (Dynamic link) Expertise-Authority-Trust (E-A-T) Editorial link (Natural links, Organic links) Ego-Bait Email outreach ( Link outreach, Blogger outreach) Exact match anchor text Exact match keyword Expert document Featured snippet (Rich answer, Direct answer) Freshness (Freshness factor) Geotargeting Google (Google Search, Google Web search) Google+ Google Ads Google Alerts Google Analytics Google Autocomplete Google bomb (Googlewashing, Search engine bomb) Google bowling Google Fred (Google’s Fred update) Google Hummingbird (Google’s Hummingbird update) Google Keyword Planner Google Maps Google Mobile-Friendly Test Google’s Mobile Friendly update (Google’s Mobile update, Mobilegeddon) Google My Business Google PageSpeed Insights Google Panda (Google’s Panda update) Google penalty Google Penguin (Google’s Penguin update) Google Pigeon (Google’s Pigeon update) Google Pirate (Google’s Pirate update) Google Possum (Google’s Possum update) Google RankBrain (Google’s RankBrain update) Google Search Console (previously Google Webmaster Tools) Google Trends Google Webmaster Guidelines Google’s related searches Grey hat SEO Guest posting (Guest blogging) Guestographic Hit Homepage Hreflang attribute HTML heading (Heading element, H1-H6 tag) HTML sitemap HTML source code Hub Hyperlink (Link) Hypertext Transfer Protocol (HTTP) Image filename Image title Image SEO Image sitemap Impression Index Indexability Indexing Infographic (Informational graphic) Internal link International SEO Interstitials Key performance indicator (KPI) Keyword Keyword (not provided) Keyword analysis Keyword cannibalization Keyword categorization Keyword competition (Keyword difficulty, Keyword SEO difficulty) Keyword density Keyword frequency (Term frequency) Keyword funnel Keyword prominence Keyword proximity Keyword rank Keyword research (Keyword optimization) Keyword stemming Keyword stuffing (Keyword spam) Knowledge graph Landing page Latent semantic indexing keyword (LSI keyword) Lead magnet (Gated content) Linkbait Link building (Link acquisition, Linkbuilding) Link burst Link condom Link diversity Link equity (Link authority, Backlink authority, Link juice, Link value) Link farm (FFA, free for all) Link hoarding Link popularity Link profile (Backlink profile) Link reclamation Link relevancy (Relevant link) Link rot Link spam (Blog spam, Comment spam) Link velocity Local citation Local SEO Local search Long-tail keyword Lost link Manual action (Google manual action penalty) Metadata Meta description tag Meta keywords Meta refresh (Meta refresh tag, Meta redirect) Metric Mirror site Mobile-friendly website Mobile-first indexing Mobile optimization Morningscore (Morningscore metric) Negative SEO (Negative SEO attack) Nofollow link Noopener and Noreferrer Off-page SEO On-page SEO (Onsite SEO) Opt-in Opt-out Organic rank Organic traffic Organic search results (Natural search results) Orphan page Outbound link (Outgoing link, External link) Outreach marketing Over-optimization Page Authority (PA) Page cloaking (Website cloaking, IP cloaking) Page speed (Page load speed, Page load time, Page response time) PageRank (PR) Pageview (Page impression) Paid traffic Page title (Title tag) Paid links (Link buying) Paid search engine result Poison words (Forbidden words, Filter words) Precision Primary keyword (Main keyword, Head keyword) Pull channel Pull marketing Push channel Push marketing Query Deserves Diversity (QDD) Query Deserves Freshness (QDF) Reciprocal linking Referral traffic Reinclusion (Reconsideration request, Google re-inclusion) Relative URL (Relative link, Relative path) Reputation management (Rep management, Online reputation management, ORM) Return on investment (ROI) Rich snippet Robots meta tag Robots.txt (Robots exclusion standard) Scraping (Web scraping, Content scraping, Scraped content) Search engine (SE) Search engine algorithm (Google algorithm) Search engine marketing (SEM, Search Marketing, Search engine advertising) Search engine optimization (SEO) Search engine rank Search engine result page (SERP) Search engine spam (Search engine poisoning, Spamdexing, Search spam, Webspam ) Search query (Query, Search term) Search result snippet Search visibility Search volume Secondary keywords Secure Hypertext Transfer Protocol (HTTPs) Seed keywords SEOnaut SEO site audit (Site audit, SEO audit) SEO service (SEO service provider, SEO agency) SEO silo (Content silo, Silo web structure) SEO URL SERP feature SERP shaker Sitelinks (Google site links) Site-wide link Skyscraping (Skyscraper technique, Skyscraper SEO) Social media marketing (SMM) Social signal Social syndication Splash page Static URL (Static link) Status code (Redirect, HTTP status code, HTTP response status code, Browser error code) Status code 301 (301 redirect) Status code 302 (302 redirect) Status code 404 Status code 410 Status code 500 Status code 503 Stop words Structured data (Schema) Submission Technical SEO Term frequency x Inverse document frequency (TF*IDF) The fold Thin content Top heavy (Top heavy algorithm) Traffic Traffic potential Uniform Resource Locator (URL, Web address) Universal search (Blended search, Enhanced search) Unique visit Unnatural link URL parameter (Link parameter) User engagement User experience (UX) User-friendly User-generated content User interface (UI) Vertical search engine Video optimization Viral content Visit (Session) Webpage Website (Site) Website quality Website structure (Site structure, Website architecture) White hat SEO XML sitemap Yahoo Yandex YMYL pages Yoast SEO YouTube

---