Why duplicate content might cause an issue with ranking your website on the SERP’s?

Search Engine Optimization (SEO) Assessment

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• It makes it difficult for a search engine to determine the original and authoritative content source
• It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness
• It requires using a 302 redirect, which dilutes PageRank
• It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed

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